How Online Pornography Affects Your Marriage, Part 2 – Interview With Leanne Grant, Ph.D

This post is the second in a series on dealing with how pornography affects marriages and relationships. Today’s post is an interview with Leanne Grant, Ph.D., who has worked with women who are affected by online pornography in their marriages.

Jason Fierstein: I am interested in learning about a woman’s perspective on the role of pornography in one’s relationship. Could you help me understand more about this?

Leanne Grant, Ph.D: Men don’t understand, from a woman’s perspective, to imagine their significant other getting off to pictures of the opposite sex and how threatening that feels to a woman. I imagine that any guy who comes home to find their wife or girlfriend to watching nude photos of men would feel threatened. For women, the message of “I’m not good enough” and “my guy is looking elsewhere to be stimulated” instead of with them is what comes up for women. Porn is physiologically stimulating, and is new and novel, so is attracted to the newness or the novelty.

For women, it triggers a cycle about insecurities about their bodies. No woman can compete with an airbrushed image online. Visually, a woman couldn’t be that perfect, but women become obsessed about trying to become that image. Look at industries such as weight loss, plastic surgery, liposuction, Botox, exercise, cosmetics, and the list goes on and on.

Women get obsessed with trying to compete with the images that their men are watching online. Women think that “I’m not good enough,” and remember the point in their relationship that their man was really into them in the beginning.

Women see their guy looking at porn, and imagine to themselves that “he must be falling in love,” and “what if he is falling in love with somebody else.” The initial spark (during the honeymoon phase) can’t last over time.

JF: So how does a couple break the cycle?

LG: Women need to talk about their own experience, and men need to talk about their own experiences together. Women are making it more severe in their own minds.

The work becomes to create that spark again in your own relationship again. Women need to understand that that spark between them and their partner needs to be reignited over and over in a relationship. It doesn’t happen as spontaneously over the course of time as it did when you first start dating someone. It’s learning together how to bring that sense of excitement and novelty into your life.

JF: What happens if that doesn’t happen, though? It’s fairly common to see these things not happen, and for a relationship to get much worse?

LG: If it’s not happening, then you need to take the next step and get some outside help, because there might be something else getting in the way, such as feelings of hurt or resentment that impede your communication and intimacy. In the communication, it is important that you talk about how you feel – both you and your partner.

For example, as a woman, you need to admit that you feel scared to your partner when confronted with this. Men need to be able to communicate about why they are doing it, and what they might be needing. They may not need their wife or girlfriend to look like Scarlett Johannsen, but that they need their wife or girlfriend to talk to them.

Each other needs to be able to to express the feelings that each other has. Once you are able to talk about your feelings about it, it takes the tension out of the relationship, and can bring some playfulness and passion back into our sex life.

JF: So, there might be some positive aspects to talking about pornography in one’s relationship?

LG: Yes. Maybe we can look at pornography as the door to improve or enhance our relationships.

Jason Fierstein, MA, LPC, is a Phoenix, Arizona, based counselor for men. Jason specializes in working with men who want to make their wives and girlfriends happier, and don’t know how to do that. He helps men give their quiet suffering a voice, and helps them to become better relationship partners, employees and happier people in general. He also works with women to help “decode” or better understand their men. Please call him to schedule an appointment at 602.309.0568.

What You Should Know About Invicta Watches?

Have you ever considered buying a new watch? In this case why not try an Invicta watches? Indeed there are some great models that form part of their collection and you are surely going to find something that will suit you. The aim of this article is to provide you more information on this brand of watches to help you take the best decisions.

The first thing that you should consider when buying an Invicta watches is the model that you want. In truth it will all come down to your taste and what you are looking for. For instance if you are looking one for everyday where then you should have a look at the more casual ones. On the other hand if you are looking for some bragging rights you might have a look at the upscale designer models that exist. In truth it will all come down to your requirements and the type of individual you are. Given the amount of watches that are available under the Invicta brand name you are sure going to find something that suits you.

The second thing that you should consider is the price of the watch. To be fair Invicta watches are available at different prices depending on the quality of the watches and its features. Naturally the price will be commensurate with the amount of features present in the watch. You will not get a designer model for the same price as a standard one. It will all depend on your budget and how much money you are prepared to invest on a watch. Be sure that you know your budget and then start your search accordingly. There are plenty of watches in all price range and you should not have a hard time choosing a model that actually pleases you.

However you should be aware that there are also some fake models that exist. This is a problem that is very common to all big brands and it is important that you exercise some proper caution. Do not be tempted by a deal that seems to be really crazy. In fairness Invicta watches are not available below a certain range. It is also important that you remain cautious when buying from the internet. The main reason is that you will be able to examine the watch for any defects. Always make sure that you buy from a reputed website and not from one that is hosted on a free host. Make sure that they have all the necessary security features.

Luxury Watches – Why You Should Buy Your Next One Online – Part One

Luxury watches, homes, cars, boats, and other jewelry, are all major purchases. Although the definition of what a luxury watch is may vary, it’s safe to say that watches starting in the range of $5000.00 and up are a luxury for most people. Interestingly, when compared to things like homes and cars, watches are a considerably more controlled commodity even when the price for a given watch may cost considerably less than your home or car.

So, what’s the big deal? Well, luxury watch manufacturers frequently have rules against selling their products online for their authorized dealers. Not only that, but if you go to the website of many watch manufacturers, the first thing you’ll see is, “DO NOT BUY OUR PRODUCTS ON THE INTERNET.”

“So what?” you may ask. Well, in the eyes of this author, that rule flies in the face some basic practices that are part of the world of commerce and capitalism in most other industries.

Let’s take the example of automobiles, for instance. According to the Federal Trade Commission, the average price of a new car in 2009 was nearly thirty thousand dollars. A typical price for a well-known Swiss made diver’s watch will start at around $1500.00 or so and go upwards to $5000.00 and beyond. You might think that a luxury car would be more difficult to buy online than a watch costing considerably less, wouldn’t you? Yet, at the time of the writing of this article, there are over 2600 NEW vehicles priced from $30,000 or more for sale on a popular internet auction site.

In part One of our series, Luxury Watches – Why You Should Buy Your Next One Online we’re going to consider the following question:

1) Why do many watch manufacturers prohibit their authorized dealers from selling online?

So, Why DO many watch manufacturers prohibit their authorized dealers from selling online?

1) There may be several reasons for this rule, but by far the most obvious one is…drumroll please…you guessed it, price control! What is the number one effect manufacturers hate caused by selling products online? Price competition. After all, which of the following scenarios is going to result in the best deal for you, the consumer?

a) You get one local dealer to choose from who sells his product at the manufacturer’s required minimum price and with a limited selection,


b) You can choose from 10 dealers from all over the country who compete with one another to offer you the best price, selection, and service. (However, if luxury watch manufacturers allowed this practice, the monetary value of their product might drop.)

2) Manufacturers may claim that they want only the most qualified, authorized dealers selling and servicing your watch. This rule helps ensure you get good service from a knowledgeable, professional watch dealer.

3) Replica, or Fake watches abound on the internet. It is possible that you could think you’re buying a genuine article and end up with a fake. (Ocassionaly, you’ll see fake watches listed as real ones on that popular auction website mentioned above.) Additionaly, buying a watch sight unseen means you won’t know you’re getting a fake until it’s delivered to your home.

4) Support for the “little guy” local watch dealer. Out of the goodness of their hearts, the manufacturers want to support the local watch dealers they’ve had long trusting relationships with. (Yeah, right.)

Are these rules what stand between you, the deserving watch buyer, and the ability to find the watch you want at the best possible price?

In our next article, we’ll examine whether this policy is reasonable and fair, or simply an unfair plot against the unwitting masses.

Debunking The Myths Of Online Gambling

Myths: They exist for many topics, predicaments and cultures. How many times have you heard someone speaking of a myth? How many times have you referred to one as if it were the God’s honest truth? Some are so ancient and supported that they’re often viewed as facts. Some myths are stressed so commonly that debunking them with the truth is difficult. The same could very well be said for online gambling. Those who don’t approve have already passed final judgment. They’re on the outside looking in but that doesn’t matter. A reliable friend relayed the same message, so it must be true.

Most of us understand that gambling is a form of risk taking. Gamers compete against other skilled players and machines the casinos have programmed to win. Success and profit is promised to no one. Online gambling is a fairly new option. It’s gained mass fanfare yet many people still don’t understand how it works. This leads to doubt and numerous nasty rumors. Be aware of these gambling myths and know how to separate fact from fiction.


Slot machines often appear to be the most difficult games to win. No matter how many coins you pop in, those prosperous symbols just won’t land in the right order. A common myth of online gambling is slot monitoring. It’s been said that the “Wizard of Slots” watches online players through a careful eye; who wins and loses is up to him. This is perhaps one of the most ridiculous myths you’ll encounter. It doesn’t matter where you choose to play slots, at the casino or your home. There are no cameras, telepathic security or online saviors affecting the outcome. Both versions of slot machines run on computer programming, free of human interference after their creation. You can dispel this myth by simply exercising a bit of common sense.


Another online gambling myth comes in the form of reverse psychology. You’ve lost five straight hands of Texas Hold ‘Em. The cards are eventually bound to fall in your favor. Betting in accordance to this theory could prove detrimental. Streaks of bad luck don’t necessarily lead to a path of good fortune. Regardless of what you’ve heard, there’s no way to turn on the juice and completely control the game. Online casino games aren’t programmed to allow flawless games after a succession of poor ones. It’s important to remember that each previous hand has no effect on the next one; just because your last slot pull earned a hefty bonus doesn’t mean it will continue to happen.


Several hard shots have been thrown at internet casinos. Perhaps the most common myth of all questions online gambling’s legitimacy. People aren’t allowed to wager real money on a computer. There’s no way these sites can be thoroughly regulated. These myths are both untrue in the matter of online casinos. Gambling is legal in many regions of the world and the net is no different. Gaming websites will typically indicate which countries they’re allowed to accept players from. Interested individuals should certainly research the legalities but never fall prey to these speculated myths.

How NOT To Use Guitar Video Tutorials Online

If you’re thinking about taking up playing guitar then you may have already had a look online at some of the many guitar video tutorials which people have uploaded. These can give you a fairly good idea of how easy or hard learning to play guitar can be, and of the sort of tutorials that are available for you to use. Statistically most people tend to take up guitar as their first instrument, and this means little knowledge about playing an instrument, learning an instrument, reading music or performing.

Watching guitar video tutorials on video repository sites such as YouTube can provide a little inspiration helping you decide many things, from whether a guitar is right for you, to what type of guitar you’re looking to buy and learn. There’s absolutely nothing wrong with doing it this way, and watching a variety of performances and watching people explain their own tips, tricks and techniques can be very helpful in enabling you to make those early decisions, but there’s one decision you should not make based solely on these videos.

Most people who take up learning to play guitar do so without any intention of paying for regular music lessons. In fact most people end up learning guitar either by using books, watching video tutorials, or learning from friends who already know how to play guitar. Again, there’s nothing particularly wrong with this, although each method does carry its own inherent risks, but the one thing you should not do when using online video tutorials to help make a decision about playing guitar is to assume that those same tutorials will be the ideal way to actually learn to play guitar once you have one.

Because there are many ways to play guitar, and most of them are wrong. You’ll find it almost impossible when you get started with learning guitar to identify what makes a technique good or bad. It’s easy to see people’s shortcuts and handy hints, incorporating them into your playing, learning and practising until they become habits. Because many of those techniques may be inadvisable, and may impair the sound quality or more likely prevent you from becoming as versatile and accomplished in future.

Removing the rear view mirror in your car may be a sound decision if you feel it important to be able to see more clearly through your windscreen, or removing the headlights so that you conserve battery, but in the long run you’ll quickly find such approaches are seriously flawed when you try doing other things such as reversing or driving at night. The same is true with learning to play a guitar, because some of the techniques you’ll pick up from watching online guitar video tutorials may seem sound and advisable at the time, but further down the line when you become more accomplished and you want to learn guitar tabs and take your performance to the next level, you may find your playing hindered, your techniques flawed and your ability to develop seriously hampered by bad habits.

So what’s the answer? Pay a fortune for a professional music teacher to help teach you the right methods from the very start? Not necessarily, because this approach is often far too expensive for most people. Instead, the answer is not to head off to a general repository of guitar video tutorials, but instead to visit a specialist guitar video site which develops and publishes professional tutorials. You Tube offers many benefits, but the drawback is that anyone can publish, and there’s no requirement for accuracy or quality. Visiting a specialist guitar video site gives you a much better chance of getting the right techniques in place before you move on to become the next guitar legend.

How Watching the Funniest Videos on YouTube Can Strengthen Your Immune System

YouTube is the home of some of the worlds funniest videos. It has spawned a generation of people scouring the Internet for hours on end in a tireless search for humorous videos. Why do people spend so much of their time looking for and viewing these funny videos? Is it something in the water, or is it a much more psychological explanation that has to do with trends amongst the current generation? Laughter is a powerful force. Studies have actually shown that laughter can help to strengthen a person’s immune system, giving credibility to that saying, “laughter is the best medicine.” Laughter also releases endorphins in the brain, which makes people feel happy. So if you ever wondered why some people never get sick, well its because they get there daily dose of laughter every day.

So often, in today’s society when one is stressed, lonely, bored, etc., they seek solace and comfort in videos that make them laugh. One of my funniest videos on YouTube is made by Liam Sullivan, a creative genius. His “Shoes” video, which features him in drag as the character “Kelly,” has sparked extreme laughter in many people all across the nation, and it’s no surprise. Sullivan has even made a DVD and CD based on his videos, and I have a feeling he’s probably made a fair amount of money from his creativity. If you don’t know what I’m talking about, you’ll have to check it out for yourself; just go to and type “Liam Sullivan Shoes” into the search box. Trust me, you’ll be glad you did. Another thing that attracts people to funny Internet videos on sites like YouTube is the fact that most of the videos are so short. People in the Internet age have short attention spans, and a long video with a complicated storyline often doesn’t produce as many laughs and watching several very short videos. I mean, sure, everybody likes a funny movie now and then. I just saw the movie “Sex Drive” in theaters and it had many funny parts. But in an age where movie tickets are ridiculously expensive, and it even costs a lot of money in gas to drive to the movie theater, people are turning to their computers for their entertainment.

Taking the time to watch a movie that can sometimes be up to 2 hours long can be costly in some ways as well, so taking a time out to watch a short video on the world wide web fits into many people’s schedules a lot better. “Sex Drive” was funny, but it cost me almost $10 to see it, and it wasn’t as actually FULL of laughs as I’d hoped. I’ve grown up in an Internet age where I expect to constantly be entertained by videos; if a video I’m watching online just doesn’t do it for me, all I have to do is move the mouse, give a click, and switch to another video that will hopefully be more gratifying. If you spend $10 on a movie, however, you run the risk of spending your money on a crummy movie. YouTube has fundamentally changed the way that people view humorous videos, and I have a feeling that humorous videos won’t ever quite be the same.

Choosing the Best NFL Watches For a Great Gift

Are you looking for the perfect gift for a sports lover in your life? Why not get him a gift he can enjoy now and forever? NFL watches make for a great gift. You can choose a wrist watch that has the logo of his favorite team, letting him show of his team pride no matter where he goes.

Of course, not all NFL watches are the same. You need to make sure you choose the right watch, and that entails a few different factors. Keep reading to learn how to select the perfect team gear for your sports lover.

The first step is to make sure you know which team he roots for. Is he loyal to the local NFL team? Or do his allegiances lie elsewhere? Sports fans are very particular about which teams they are devoted to, so it’s very important to make sure you get a watch with the logo of his favorite team. Otherwise, he may not enjoy the gift.

If you’re unsure about which team he likes, just ask him. Guys love talking about sports, and your sports lover will be more than happy to talk about his favorite team. In fact, beware; you may not be able to get him to stop talking about his favorite team. Take note of this, and now you’re ready to start looking for football watches from an NFL watch shop.

The first step is to look online for companies that sell sports watches. You want to make sure you’re doing business with a reputable company that sells brand new, high quality watches that your sports lover will be proud to wear. You should specifically avoid auction websites and out of country retailers as they tend to sell low quality, unauthentic watches that look cheap and don’t last.

Once you’ve found some reputable companies to consider, the next step is to compare their offerings. Most importantly, do they sell NFL watches of your sports lover’s favorite team? If not, you can disqualify them from your search immediately. Look for a watch retailer that has a complete NFL watch shop with offerings from all the teams. This way, you know you have access to a huge inventory and you can get the team watch you’re looking for.

Of course, quality is key. Sometimes team watches are flimsy and cheap looking. They’re hardly something an adult would wear seriously. But not all football watches are like this. The best companies sell high quality team watches that are stylish and built to last. This is the kind of wrist watch you want to look for…a watch he can wear in all different types of situations…a watch he’s proud to wear.

You also want to make sure you get a fair price on the watch. Compare prices on similar team watches to be sure you’re getting the best possible deal. That’s the great thing about shopping online. You can compare prices in just seconds so you can always get the best bang for your buck. When comparing prices, make sure you factor in shipping costs. Some companies will offer free shipping if you spend a certain amount, helping you stretch that dollar a little further.

Finally, make sure you look at the returns policy before placing your order. You want to make sure you buy from a company that gives you a reasonable amount of time to return the watch if for any reason you aren’t fully satisfied. This way, you have absolutely nothing to lose when you place your order. Start shopping for NFL watches online today. They make a great gift!

Andy West likes to write about topics relating to sporting events. A person can be dressed down or dressed up at a game, but great NFL watches [] look good at anytime.

What to Look For When Buying Masonic Pocket Watches

Whilst not worn as much these days as was done in the past, many Freemasons purchase a Masonic Pocket Watch to wear on special occasions. They are available new in 9 Carat gold or they may be gold plated, with either an engraved dial or engraved case and can often come in a non-traditional triangular shape if desired.

The quality of Masonic Pocket Watches ranges from poor to good, and the various styles go from plain to ones that are highly ornate. Often the selection of an old used watch with some tradition attached to it is preferred to the purchase of a new one. However, if you are not able to get your hands on a pocket watch that has a bit of history, the next best thing would be to find one that suits your personal taste. After you continue to wear it, it could be an item that you pass down to your sons or grandsons when they too enter the Order and become a Freemason. Your watch will create its own history that can then be shared with future generations.

A simple thin style is more comfortable to wear and sometimes they are carried in a thin lambskin pouch to protect the case from scratches. Of course there are quite a few different varieties of Masonic watches that are also available with their matching accessories. Pocket watches are fairly lightweight, as they have been designed with this in mind. The majority will come with a chain that you can use to pin the watch to your shirt, sash or jacket. Pocket watches look great as an added accessory when you are dressed from top to toe in all of your regalia.

Most Masonic Pocket Watches, when purchased brand new, will come in a stylish jewellery box and you may even choose to have the watch or box engraved. If you are not sure if you are looking at an authentic Masonic pocket watch, look for the compasses, as they will definitely be a feature on the outside of the enclosed watch.

Where can you buy top of the range pocket watches?

These days it is best to look for your pocket watches online, as you will have a much wider choice available to you. You will also be able to view the insignias clearly and read detailed descriptions about the watch. You can then use this information to make comparisons to then select the pocket watch that is ideal for you.

If you are not comfortable shopping online, it is still worthwhile to have a look and get an idea of the different styles. Many online Masonic websites will also have catalogues available and this will allow you to ring up and discuss your options with a skilled craftsman or supplier. You may be able to make your purchase over the phone, or you may be able to visit the premises and view the different pocket watches first hand.

Wife Goes Crazy Playing Bejeweled Online Free

It’s true. I believe my wife has actually gone crazy for the game of Bejeweled. Ok, I admit, she hasn’t gone crazy literally that is, but, if playing bejeweled seemingly every break in the day that she could possibly get, qualifies as “crazy”…then I believe that calling my wife “crazy” may actually be an understatement.

But of course I say that with a little bit of sarcastic humor and maybe even a bit of jealousy. For it seems my wife has found a very good way to release all the tensions of the day by just playing a few games of bejeweled online for free. And I have to admit it, this game can literally dazzle you to death with all the creative sounds and bright colored gems that endlessly fall and explode with a sense of accomplishment and amusement all at the same time.

It is kind of funny, for my wife, bless her heart, 2 years ago probably didn’t know the first thing about the computer or that you could actually play games like bejeweled online and compete and socialize with other players. But now she is a casual game socialite and Bejeweled playing “Wonder Woman” on the internet.

I believe she has become a computer expert in less than a year. So if you know anyone that needs to brush up on their computer skills, just introduce them to Bejeweled Online, and soon you’ll have someone telling you how to upload pictures, chat with friends, and play games all at the same time.

Every once in a while I’ll be watching TV or something similar and after what seemed to be a very long time, I’ll wonder what happened to my wife. She was here a little while ago wasn’t she? I say to myself. And sure enough I’ll find her seemingly the most content of the day located in the back room playing bejeweled online for free.

Ok, I admit it, I play it to. How could I not? I had to figure out what my wife seemed to find so enjoyable and relaxing at the same time. So after playing a couple times, I think I figured out what the attraction is…Playing bejeweled online can take you briefly out of the most boring day of reality and into a world of online gaming that has a “carnival” type atmosphere so amusing that it reminds me of going to the county fair.

Bejeweled Online has all the wild colors, noises, character voices, and nuances that you see at county fairs. Then you throw in that voice that you here as you play bejeweled saying, “good” in a low rumbled voice that gives you a sense of positive feedback that would rival your own dad’s best affirmation, and you have a game that you can’t help but keep playing again and again.

So maybe my wife is not so crazy after all, In fact I think she is on to something that maybe the readers of this article may want to try out. You can try playing bejeweled online free at the same place she plays and now the place that I play at: Bejeweled Online Free [].

About the Author: Kevin Scott Smith writes articles for [] You are invited to play bejeweled and other games at the above site as well as find out more information on playing online games for free.

Creating a Frenzy With Online Video Contests

How to raise brand awareness and gain market share with online video contests!

People love winning free stuff. They also have a passion for online videos. Combine the two concepts into a single marketing strategy known as the online video contest and you wind up with an innovative way to attract new customers, retain existing clients and spread the word about your firm and its products or services.

Companies are already catching onto the video contest trend. Intent on getting more people to slip on its plastic clogs and sandals, Crocs(TM) Philippines recently launched an online video challenge called “Crazy4Crocs”. It’s an interactive multimedia competition that invites people to showcase their playful and fun side on YouTube and gives them their 30 seconds of fame. To entice people to participate, Crocs is offering prizes that include Canon PowerShot cameras and cash.

Online computer and software retailer Newegg is also working the online video contest angle, having already posted success with the strategy in 2008. This year, the company is inviting college students to record a short video that shows how one would spend the money saved by shopping at Newegg. The videos are then uploaded to the company’s site or a YouTube account. The prize list includes $1,000 to $5,000 gift certificates, home theater systems, game consoles and camcorders.

The fact that Crocs and Newegg are using online video contests to their advantage doesn’t surprise Kris Drey, vice president at Emeryville, Calif.-based custom streaming video hosting service Fliqz.. “Now that everyone is comfortable creating and watching online video, we’re seeing a lot more firms designing contests to entice viewers to watch and respond,” says Drey. “The strategy is being used by everyone – from small firms all the way up to the big name brand corporations.”

Not all of those campaigns succeed. Some don’t offer enough of a “reward” for participation, says Drey, while others rely on an unfocused approach that lacks the necessary planning and execution. “If you’re not organized you’ll end up putting a contest out there that doesn’t get any traction, and that doesn’t do anything for your brand,” he explains. “With any type of viral marketing activity, you really need to have a plan in place before you put it out there on the Web.”

Setting time limits and deadlines is also important, lest you end up with a contest that encompasses “everything under the sun” and goes on perpetually. “Let participants know that they have one week to get their videos submitted, and that their files can’t exceed a certain size,” advises Drey, who also encourages follow-up messaging like “You have two days left to submit your videos!” to help nudge participants.

The prizes are also important, and have to be impressive enough to get cybersurfers to pick up their cameras, shoot their videos and upload them to your site and/or YouTube. “You can’t expect to get much response if all you’re offering is a free Microsoft mouse,” says Drey. “If someone is going to put the time into shooting and editing a video, the prize has to be something that people are willing to go after.”

Ariel Ozick, CEO at Newark, Del.-based Internet marketing firm Wired Rhino, concurs, and says the prize is probably the most important aspect of a successful online video campaign. “If you offer a really great prize, or a number of them, and base it on interaction and votes, you’ll definitely get a lot more traction from your video contest,” says Ozick. “And don’t forget that people also love fame, and will go to great lengths to be famous, even if it’s just for a few seconds in a video featured on your company’s Web site.”

Big brands tend to run into the greatest challenges when developing online video campaigns, primarily because they get wrapped up in the brands themselves, not realizing that users “don’t care that much, and are more interested in something that’s relevant to them,” says Ozick. Find ways to integrate the brand with that relevant information or offer, he says, and your contest will have a much better chance of success.

Finally, Ozick says the best contests are created with a specific audience in mind, and preferably one that’s “built-in and already rabid about your company.” Crocs wearers, for example, show their support on a daily basis by donning the firm’s colorful, plastic footwear, so why wouldn’t they take an hour or two out of their day to come up with a video that could win them thousands of dollars?

“Unless you’re working with a huge marketing budget, consider the eyeballs that you’re going after with the contest before you spend time developing it and putting it out on the Web,” advises Ozick. “Build an audience first, then institute contest guidelines and monitor the results closely. You may be surprised at the results of this fairly simple viral marketing technique.”

Published in, November 2009.

Author of over 175 published articles, Tim Hawthorne is Founder, Chairman and Executive Creative Director of Hawthorne Direct, a full service DRTV and New Media ad agency founded in 1986. Since then Hawthorne has produced or managed over 800 Direct Response TV campaigns for clients such as Apple, Braun, Discover Card, Time-Life, Nissan, Lawn Boy, Nikon, Oreck, Bose, and Heifer International. Tim is a co-founder of the Electronic Retailing Association, has delivered over 100 speeches worldwide and is the author of the definitive DRTV book, The Complete Guide to Infomercial Marketing. A cum laude graduate of Harvard, Tim was honored with the prestigious “Lifetime Achievement Award” by the Electronic Retailing Association (ERA) in 2006.